DIGICEL Jamaica has reduced mobile phone rates by more than two-thirds to $2.89 a minute, undercutting the $2.99 a-minute plan launched by rival LIME a week ago.

Digicel’s move came quickly on the heels of competitor LIME, which slashed rates last week to a jaw-dropping $2.99 a minute. The embattled LIME was hoping that its “game-changing” Talk EZ plan would double its market share from 18 per cent to 36 per cent within three years. LIME currently has 400,000 pre-paid customers and 50,000 subscribers.

Good morning Stush fam! As the battle of the telecomms continues, which side of the fence are you on? What do you think will be the next power play??

 

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