This age-verification initiative begins with the Appleton Temptation Isle and Smirnoff Dream Weekend party series scheduled to be held in Negril, Westmoreland, on the Independence weekend.

Traditionally, alcohol beverage companies make mention of a ‘Must be 18 and older … Drink Responsibly’ message in their advertisements and promotions of their sponsored events however this new initiative will see would be revelers showing ID’s to not only purchase tickets but to enter the respective venues as well.

What do you think about this move Stush peeps? Will this be enough to keep children out of these adult focused events?


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